HLTH 2020: Pull Up a Chair for Patients at Your Table
Year after year, conference after conference, patients are left out of the conversations around their care. And while we’re far from where we need to be as an industry and healthcare system, more companies than ever are noticing the need to involve healthcare’s key stakeholder: patients. One of those companies, HLTH, is demonstrating their commitment to patients and ensuring they get a seat at the table by partnering and supporting the WEGO Health Awards for the second year in a row.
The WEGO Health Awards recognize and honor those making a difference in the online health community, providing an opportunity to thank and support the Patient Leaders who are working to build a more human-centered healthcare system.
In 2019, HLTH invited the WEGO Health Awards winners to attend the in-person HLTH event in Las Vegas and hosted a live WEGO Health Awards ceremony to celebrate their achievements. As patients and caregivers shared their stories, the industry professionals and other attendees were quickly reminded of their “why” and the importance of seeing patients as people, and more importantly, as partners. There wasn’t a dry eye in the audience.
This year, HLTH has stepped up and given patients an even bigger stage at the conference. Out of an abundance of caution for COVID-19, the 2020 event will be held virtually. HLTH has invited all 96 WEGO Health Awards finalists to attend the five-day virtual event and will help announce this year’s WEGO Health Awards winners during a virtual ceremony celebration.
To patients, the opportunity to participate in conversations at HLTH is invaluable. There are few other opportunities for them to attend sessions and weigh in with their perspective and condition expertise. The conversations about them now include them – and to patients, it means more than words. We then asked our finalists to weigh in on what they are most excited for with regard to attending HLTH. Here’s what some had to say:
Beyond giving patients the platform they well deserve, patient leaders also see HLTH as an opportunity to build trust between the industry and their communities.
You see, these individuals aren’t just patients – they are potential partners who know what their communities need and are eager to partner with healthcare companies who are ready to make a real impact in the patient experience.
And though this industry has begun to accept that brands must partner with patients for real results, the question remains, how do companies best partner with patients?
However, building trust doesn’t happen overnight. Like any relationship, the patient relationship requires action and evidence that your brand is serious and ready to not just listen, but to also put their feedback and ideas into action. As you engage with these Patient Leaders at HLTH, keep their words in mind:
If you encounter a patient leader at HLTH, meet them with gratitude and compassion. These leaders are excited and ready to share insights, experiences, and ideas on how all sectors of health can work together to truly achieve the optimal future of healthcare. Embrace the conversations with open arms and discover the change the patient perspective can bring.
Throughout the next few weeks, we’ll be sharing more of the best ways to partner with patients, why patient collaboration is so powerful, and how brands can truly build trust with patients – all directly from the WEGO Health Awards finalists.
Follow along with the #HLTH2020 and #WEGOHealthAwards hashtags to hear these real patient insights from those leading patient communities.
And be sure to connect with the WEGO Health Awards finalists on social – these are the leading patient influencers of the online health community and if you’re part of healthcare, you need to be listening.